Growing up, whenever I visited dad's office, I was surrounded with gold jewellery. All of it was beautiful, but always felt unattainable. That's the part nobody really talks about — gold can make you feel like a guest at your own inheritance. It read as older, married, occasion-only. Something you'd inherit one day, not choose today. So for a long time, I just didn't wear much of it — despite being a jeweller's daughter!

Buying solid gold jewellery shouldn't require a wedding invitation to justify it.

Practically, that meant 9K solid gold, made to order, priced like it belongs in your actual life. Not a compromise — 9K is harder than 18K, holds detail better, and takes daily wear the way 18K isn't built to. Unlike silver, it won't tarnish overnight either.

A bit about how I got here: B.Com in Banking & Insurance, 2011–14. A couple of years in finance, while I quietly enrolled in law school on the side. Graduated in 2018, then spent six years arguing other people's cases — until late 2024. A stretch of yoga teaching followed. And then, in 2026, I finally did the thing generations of my family had already been doing.

I called it UNPLATED because that's what it is. No coating hiding a cheap base metal, no “demi-fine” jewellery, no base metal to ever wear through to. The business works the same way — no unnecessary layers between the maker and the person wearing it.