The Knowledge
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Why 9K? What's BIS? Does it tarnish?
We'll tell you everything.
37.5% pure gold. The other 62.5% is alloyed metals that make it harder, more wearable, and more affordable than 18K or 22K.
More gold = softer metal. 9K holds fine detail and resists daily wear better than higher karats — the kind of thing you put on and forget about.
BIS 375 hallmarked. Every piece certified and verifiable. More on materials →
Solid gold is very slow to tarnish — far slower than silver or plated. It doesn't react to skin, sweat, or water. If it develops a subtle patina over time, a soft cloth wipe brings it straight back.
Unlike silver. Unlike plated. Unlike anything pretending to be gold.
BIS (Bureau of Indian Standards) hallmark = government-certified gold purity. It's not optional, and it's not cosmetic — it's a legal standard.
Every UNPLATED piece carries a BIS 375 hallmark. You can verify it yourself using the BIS CARE app. Verification guide →
Store separately. Clean with mild soap and warm water. Avoid bleach, chlorine, and harsh chemical exposure.
It's solid gold — it's built to last. Just don't lose it. Full care guide →
Choose your piece, tell us what to engrave or which stone, and we make it. Every personalised piece is made to order — 2 weeks to produce, 1 week to ship.
Initial engravings, name engravings, birthstones. All in solid 9K gold. See personalisation options →