Classic Cable Chain Ring

9K gold is 37.5% pure gold, alloyed for durability — the hardest common gold alloy. Holds fine detail, takes daily wear, and is non-reactive to skin and sweat.

Every UNPLATED piece carries a BIS 375 hallmark: India's government certification for gold purity. Not decorative — legally verifiable on the BIS CARE app.

Not plated. Not filled. The same gold all the way through — no layer to chip, flake, or fade. In two years it's still exactly what you bought.

Yes — 9K gold is 37.5% pure gold by weight, certified by the Bureau of Indian Standards under the BIS 375 hallmark. It is legally, verifiably real gold.

The remaining alloy (copper, silver, zinc) is what gives it hardness. 22K and 24K are softer — they scratch, bend, and lose shape faster under daily wear. 9K holds an edge, a prong, and a finish significantly longer.

A solid 9K piece also contains more gold than the thickest gold-plated jewellery will ever have — where a micron-thin layer sits over base metal that's 97–99% brass.

Gold holds its value. We think your jewellery should too. Every piece comes with a 2-year buyback — sell it back to us at the current market rate, no questions. The gold in your piece is the same gold we'd melt down and use again.

We use recycled gold — reclaimed and re-refined, not newly mined. Each piece is cast to order, BIS 375 hallmarked, and built to outlast the trend it arrives in.

You're not paying a premium for a brand name. You're paying for material that has a floor price the day you receive it.