The price of pure gold as I write this crossed ₹1.5 lakh per 10 grams — it was ₹93K the year before that. Gold has always been a steady investment — and I think you should be investing in it and wearing it, rather than keeping it in a locker.
Real gold. On your body. All the time.
If you grew up in an Indian household, you already know what 9K gold is. It's what people abroad wear because they can't afford the proper thing. This is stated as fact, with great confidence, by people who have never really looked into it.
The 22K orthodoxy made sense for a different era. Gold in India was a savings vehicle — you bought it to hold value, to liquidate, to pass down. But that logic wasn't built for someone who wants to wear a cute stacking ring to a Tuesday meeting and not think about it again.
22K is too soft for that. It scratches, dents, and loses detail. 9K — 37.5% pure gold, alloyed with copper and silver — is significantly harder. It holds an engraving cleanly. It survives daily wear without showing every encounter with a door handle. In five years, it looks exactly as it did on day one.
More gold doesn't make better jewellery. It makes more expensive jewellery.
In the UK, 9K has been the everyday standard since the 1800s — certified by the UK Assay Office, worn daily by an entire country that built its jewellery culture around using gold rather than storing it. Not because they can't afford better. Because for wearing, 9K is better.
In July 2025, the Bureau of Indian Standards added 9K to its mandatory hallmarking scheme. Every piece of solid 9K gold jewellery sold in India now carries a BIS 375 hallmark — the same government certification that governs 22K gold. Same HUID code, same traceability on the BIS CARE app, same legal purity guarantee. For the first time, you can buy 9K with the same assurance that 22K buyers have always had.
Because 9K pieces don't die, they build into something. A micro band that stacks with two others. A birthstone pendant you had made the year you turned twenty-five and plan to wear at forty. An ear stack assembled piece by piece — solid gold earrings, each one still looking exactly as it did the day you got it.
Not a trousseau you're afraid to touch. Pieces that accumulate meaning alongside your actual life.
There's a generation in India that applies real intention to almost everything they purchase — and that wears shoddy rings from Instagram because real gold feels like it belongs to a different life.
It doesn't anymore.
— Kamya Sanghvi, Founder, UNPLATED